This comprehensive 1-day Google Tag Manager Fundamentals course will offer a step-by-step walkthrough on how to setup Google Tag Manager from scratch. Participants will learn to configure Google Analytics and deploy Facebook pixels via Google Tag Manager.
This course will also equip participants with insights on how to install Google Tag Manager on a WordPress site and how to setup user-defined variables and event-tracking.
This workshop is targeted to marketing managers, site administrators, web developers and individuals who want to learn how to use Google Tag Manager to track and manage a website.
In this Introduction to Google Tag Manager course, you will:
- Learn & Understand Google Tag Manager
- Setup Google Analytics in Google Tag Manager
- Setup user-defined Variables
- Event-tracking with Google Analytics
- Learn how to install Google Tag Manager on WordPress
- Learn how to deploy Facebook pixel via Google Tag Manager
Q: What is Google Tag Manager?
A: Google Tag Manager is an easy and efficient tagging system made for businesses of all sizes to manage analytics and marketing tags (for tracking and measuring the performance of marketing campaigns) faster.
Q: Why is Google Tag Manager critical?
A: Google Tag Manager is a useful tool to streamline the process of deploying tracking codes. All your tags are managed in one place and best of all, it’s free.
Q: Who is this course for?
A: The Introduction to Google Tag Manager course is designed for those who have no previous Google Tag Manager experience and want to get started but are not sure where to begin.
Q: Do I have to be a developer to use it?
Q: Does Google Tag Manager work only with Google products?
A: No, Google Tag Manager can be used to deploy a variety of analytics or advertising tags. During this course, we will use Google Tag Manager to deploy Facebook pixels in addition to Google Analytics.
Q: Do I have to bring a laptop?
A: A Windows laptop will be provided for you for the duration of the course. You may however opt to bring your own laptop.
Workshop Date, Time, and Location
Date: 21 September 2019
Time: 9am – 5pm
Location: Equinet Academy, 10 Anson Road, International Plaza #25-08, Singapore 079903
Early Bird: $15