1 free refresher seat within 1 year after the course Seats are non-participatory. Participatory seats are subject to availability.
Up to 3 complimentary followup sessions and after-training support Access to mentor via short live group consultations (booster sessions), email, and forum support
LIFETIME COURSE MEMBERSHIP ACCESS
Gain lifetime access to up-to-date online resources for the course attended Access up-to-date course slides, guides, and actionable templates via the learning portal
Globally, there are more than 2 billion monthly active users, surpassing China’s entire population. In Singapore alone, there are over 4 million Facebook users and this is expected to reach 4.5 million in 2023. – Statista
Understanding the local and international trends on Facebook translates to the need for brands to enhance their presence on this giant social network.
This 2-day intensive Facebook Advertising Core Competencies course will enable participants to develop a Facebook marketing strategy, launch compelling Facebook Advertising campaigns to drive leads/increase brand awareness, and review and optimise performance.
Through a mix of real world case studies, group work/discussions and hands-on implementation, participants will gain practical knowledge and develop confidence in creating and managing Facebook Advertising campaigns.
Marketing Executives, Digital Marketing Managers, Social Media Managers, Business Owners, and individuals who manage and implement Facebook Marketing and Advertising on a day to day basis.
A Certification of Completion will be issued upon achieving at least 75% attendance for the course. Course Code: CRS-N-0045344
Basic computer knowledge. Each participant will be provided a windows laptop and a Facebook Adverts demo account for the duration of the course. Participants may however opt to bring their own laptops and use their own Facebook Adverts account (optional).
Facebook Marketing Foundations
▷ Overview of FB social media platform ▷ Market penetration potential of Facebook in the local context ▷ The current & future Facebook ecosystem ▷ Differences of FB advertising as compared to other marketing channels ▷ How to do identity and streamline your target customers on Facebook via Audience Insights ▷ Defining people based marketing – Core Audiences, Custom Audiences & Lookalike Audiences
Setting Up Facebook Marketing Assets (Facebook Page, Business Manager, Facebook Ads)
▷ Creation of a Facebook Page for their company/brand ▷ Populating the Facebook Page with the user’s key messages and branding assets ▷ Optimizing of the Facebook Page for greater discoverability ▷ Setting up of a Facebook Business Manager ▷ Creating Facebook advertising accounts and delegating access to stakeholders ▷ Enabling of Facebook advertising Pixel and installing of the pixel on the organization’s digital assets ▷ Anatomy of Facebook advertising campaign structure (Campaign, Adset, Ad levels)
Develop and Execute Facebook Advertising Strategy
▷ Core audiences (targeting via locations, age, gender, languages, interests and other digital parameters captured from Facebook) ▷ Custom audiences (targeting via customer file, website traffic, app activity, offline activity and engagement) ▷ Lookalike audiences (expanding similar audiences based on a set of audiences that is defined by the business) ▷ Understanding the advantages & disadvantages of the different audiences ▷ Guided creation of audiences ▷ Placements of ad creatives on Facebook & Instagram ▷ Scheduling and budgeting
Facebook Analytics, Reporting, and Optimisation
▷ Highlighting the different marketing objectives that are available on the FB advertising platform ▷ Understanding the pros & cons of each objective and how they are to be used effectively ▷ Suggestions on Improving relevancy score to get lower CPCs & CPMs ▷ Essential Facebook Advertising metrics to track and measure ▷ Best practices for design creatives & copyrighting
This Facebook Marketing and Advertising course is designed to equip learners with practical knowledge and skills on developing a Facebook marketing strategy and executing Facebook advertising campaigns.
By the end of the course, participants will:
Be able to develop a Facebook marketing strategy and align it to the business objectives and KPIs
Be able to create a Facebook Page and interpret Facebook Page insights reports
Understand various Facebook Advertising objectives (brand awareness, lead generation, conversion) and its impact on the Ad Set and deliverables (Sponsored Newsfeed, Instagram, Audience Network)
Be able to create a Facebook Advertising campaign, define Ad Set variables (bidding & budget, audience targeting, location), and design a Facebook ad creative (Video, Carousel, Single Image ads)
Be able to set up a Facebook Pixel to measure, optimise, and build audiences for advertising campaigns
Be able to create and define custom audiences, lookalike audiences, and build core audiences with the Facebook Audience Insights tool for better ad targeting
John is the co-founder and Managing Director of Secret Hideout, a creative marketing agency based in Singapore. He has worked with clients such as SBS Transit, SITEC, MRM McCann, and CISCO Security.
Through his career, John has also consulted and formulated the digital strategy for various startups/SMEs (small-medium businesses) such as FastFast, OFFEO, UClick2Buy, Codigo and many others. During this period, he led one startup to achieve over 450% increase in traffic and user base growth within a span of 6 months.
Before Secret Hideout, John was the regional Head of Digital in Gifts Less Ordinary, a luxury gifting business. He successfully increased the luxury gifting business’s revenue by 15X through managing, executing, and optimizing digital campaigns across a suite of advertising platforms, particularly on Facebook. Notably, he maintained a profitable cost per customer acquisition as he scaled Gifts Less Ordinary’s digital advertising spend on the Facebook platform to over 6 figures annually in multiple geographical locations across Asia Pacific and the Middle East.
John is passionate about all things digital and his track record of successful brand partnerships show his full commitment to helping both his clients and trainees achieve digital success in their online advertising campaigns.
Re-attend the course, free of charge. Up to 1 complimentary refresher for up to 1 year after the last date of the course attended.*
*Refresher seats are specially allocated for refresher trainees and are non-participative. Refresher trainees may opt to take up participative seats subject to availability.
ACCESS POST-TRAINING SUPPORT
The post-training support programme is available to past trainees who have successfully completed the course. It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns. Contact your course trainer directly via email.
Retain knowledge better through practice and feedback. We apply instructional design methodologies such as Gagne’s 9 Events of Instruction to enhance your learning and retention.
COMPREHENSIVE AND STRUCTURED CURRICULUM
Course modules are designed to build on the foundations, gradually leading up to the main course, and finally reinforcing the concepts learned through practice and feedback.
CURRICULUM AND COURSEWARE ARE UP-TO-DATE
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields.
REALISTIC, REAL-WORLD PRACTICAL SETTING
Shorten your learning curve through real-world case studies and practical examples.
EXPERIENCE MODERN TRAINING FACILITIES
Our training rooms are equipped with laptops, 500mbps internet connection, hexagon-shaped cluster seating, and comfortable swivelling chairs, providing you a cozy yet conducive learning environment.
DEVELOPED AND DELIVERED BY INDUSTRY EXPERTS
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners.
GAIN LIFE-TIME ACCESS TO COURSE MATERIALS
Worried your course materials accessed a year ago have become outdated? Fret not, signing up for this course gains you life-time access to the course materials via our learning management system.
TAKEAWAY ACTIONABLE STRATEGIES
Takeaway actionable strategies, frameworks, and processes you can implement to new or existing campaigns.
“John was extremely helpful and patient with his guidance and suggestions. He was able to adapt his advice and expertise to different industries and learners’ needs.” Sharon Chan Attended the course on 29, 30 Jan 2020
“Trainer essentially ensured we could remember steps and included just enough repetition where necessary to follow and do the hands-on.” Helen Anthony Attended the course on 29, 30 Jan 2020
“The sharing of knowledge is clear and the trainer is always on alert to pick up any queries and address them. The trainer John has been very clear. Frequent recap to ensure the class is on the same page. Would encourage my colleague to attend this class.” Yan Fei Attended the course on 19, 20 Nov 2019
“Instructors are insightful and have very good knowledge for individual expertise. Having managed the company’s Facebook page for a year or so, I wasn’t able to optimise all the tools even with ample online readings and resources. The course allowed me to gain a much deeper and informative knowledge that would definitely benefit me and the effectiveness of my future Facebook Ads. Thanks, John!” Callista Huang Fida International (S) Pte Ltd Attended the course on 19, 20 Nov 2019
“This is the best Facebook course I have attended. John is so patient and experienced. He has been an asset to this Facebook community and training. I am glad that John is willing to teach.” Linda Chow Attended the course on 19, 20 November 2019
“Would recommend John to anyone who wants to learn more about Facebook marketing. He is very detailed and provided very good industry insights.” Lionel Lau FinanceGuru Pte Ltd Attended the course on 23, 24 Oct 2019
“Course provided is timely and relevant, easy to understand.” Juliet Tseng Singapore Exhibition Services (Pte) Limited Attended the course on 23, 24 Oct 2019
“Very detailed and very good. We understand the theory before going into the practical. Kudos to John.” Benedict Alexs Chua Attended the course on 23, 24 Oct 2019
“Thanks for the course! Training content is useful for client-side marketers to have a better appreciation of the capabilities of Facebook, especially on media buying, which we otherwise would not have much knowledge on.” Nicole Loy Changi Airport Group
“John is a very clear, patient, and organised trainer. He repeats the steps well and is extremely good in teaching. Keep up the good work! ” Areena Loo Bridge Learning Pte Ltd
“John has the passion and patience for teaching and I observed he personally and tirelessly go to every student to give individual attention and elaborate in in-depth basis. The love and passion for the subject, in this case FB Advertising, clearly shows through and thus is able to instill a high level of expertise and enthusiasm to us students. Thank you John!” Serene Loh
“It was extremely informative and the examples illustrated were relevant. Thank you for your warm and welcoming nature, which invited us all to ask more questions. Your in-depth explanation to my questions greatly enriched my understanding in audience targeting and equipped me with the skills to set up the Facebook advertising campaign.” Norrizan Ishak 7oaks