Intro to TikTok Shop and Live Commerce: Your First Listing and Your First Live

Workshop Description

Why This Session, Now

TikTok Shop combines marketplace operations with creator-style content, so a listing alone is not enough to create demand. This introductory workshop combines a focused explanation with a guided exercise, so participants can test the idea for themselves rather than only hear about it. Participants will prepare one product listing and outline a simple first live-commerce run-of-show.

Learning Outcomes

What You’ll Learn

How TikTok Shop connects product listings, short-form content, affiliates and live commerce.
What product, fulfilment, policy and creative information must be ready before launch.
How to structure a live session around product demonstrations, audience questions, proof and offers.
How to assign host, moderator, stock-management and customer-service responsibilities.

Key Takeaways

What You’ll Leave With

A first-listing preparation checklist.
A short live-commerce run of show.
A launch-readiness plan covering product, operations and content.
A practical next-step checklist for applying the idea after the workshop.

Target Audience

Who It’s For

Sellers, marketers and creators evaluating TikTok Shop and live commerce.

Prerequisites

What to Bring and Preparation

Participants should bring a laptop and details for one product, including product images, price, stock levels and fulfilment information.

Event Agenda

7.00

From TikTok discovery to purchase

7.10

Product, stock and launch-readiness check

7.35

Draft a buyer-ready first listing

8.00

Build a purposeful first live

8.30

Host, moderation and live operations

8.45

Launch-readiness review and next steps

Your Trainer

Jaymee Chew

TikTok, Live Commerce & AI

Jaymee Chew is a digital marketing strategist, AI trainer and entrepreneur with 20+ years of experience, specialising in TikTok LIVE selling, affiliate marketing and AI content creation.

Frequently Asked Questions

Who is this event for?

Sellers, marketers and creators evaluating TikTok Shop and live commerce.

Do I need prior experience?

No prior experience is required. The workshop is designed as a practical introduction.

What should I bring or prepare?

Bring a laptop and details for one product, including images, price, stock and fulfilment information.

Is the session interactive or hands-on?

Yes. This is an introductory session with a guided exercise and time to apply the central idea.

Where is the event held and how do I join?

Equinet Academy, 10 Anson Road, #18-24 International Plaza, Singapore 079903. International Plaza is immediately outside Tanjong Pagar MRT Exit C. The confirmation email will state the assigned room.

Will I receive a recording or materials?

Any included resources will be stated in the confirmation email. Please plan to attend live, as a recording should not be assumed unless the event page expressly includes one.

Is food or refreshment included?

No catering is planned for this session.