This session is suitable for marketing professionals, content marketers, website managers, business owners, agency team members and junior SEO practitioners who want a clearer approach to SEO planning. Basic familiarity with websites or digital marketing is helpful, but no SEO experience is required.
7.00pm
Welcome and introduction
7.10pm
SEO strategy basics
7.25pm
Search demand and intent
7.45pm
Choosing what to prioritise
8.05pm
Short break
8.10pm
Matching topics to pages
8.30pm
Putting the pieces together
8.45pm
Your 30-day plan
8.55pm
Wrap-up and next steps
Founder and SEO Strategist, Authority Lighthouse (2023 to present), a boutique Singapore SEO agencyRanked Authority Lighthouse client content for 300+ prompts across ChatGPT, Gemini, Perplexity, and Google AI Overviews, driving 1,000+ monthly visits and 15% appointment conversionBuilt a personal niche website to 30,000+ monthly organic visits in under a year, earning backlinks from Wikipedia and gamepress.gg with zero paid outreach
This session is for marketing professionals, content teams, website managers, business owners, agency team members and junior SEO practitioners who want a clearer way to plan their SEO priorities.
No. This is an introductory workshop, and the main concepts will be covered during the session.
Bring a laptop with internet access. If you have a website you would like to use during the exercise, bring the URL as well.
No. A case study will be available if you do not have a website. Search Console or Analytics access is optional.
No. The session focuses on SEO planning and decision-making rather than any particular paid tool.
No. You will focus on one area of a website or use the provided case study.
The trainer may briefly touch on AI search, but the main focus of this workshop is SEO strategy.
Please contact Equinet Academy as early as possible so the seat can be released or transferred.
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