Intro to Personal Branding: Deciding What You Want to Be Known For

Workshop Description

Why This Session, Now

Personal branding is not about becoming an influencer. It is about making it easy for people to understand who you are, what you do well and why they should remember you. In this two-hour introduction, you will audit how you currently show up across LinkedIn, your resume, conversations and reputation; then begin shaping a clearer professional position. The session is a practical preview rather than a complete brand transformation, so you leave knowing what to fix first and how the full learning pathway goes deeper.

Learning Outcomes

What You’ll Learn

What personal branding means in a professional context, and the difference between being skilled and being known.
How to review your current professional presence and spot generic, inconsistent or missing signals.
How to identify strengths, expertise and differentiators that matter to a target audience.
How to shape a simple positioning statement around what you want to be known for.
How LinkedIn headline, About, experience and skills sections contribute to credibility.
How to structure a clear 30-second professional introduction.

Key Takeaways

What You’ll Leave With

A simple personal-brand audit lens you can reuse across LinkedIn, your resume and professional conversations.
A first draft of what you want to be known for and the value you bring.
A prioritised list of LinkedIn improvements, rather than a vague instruction to optimise your profile.
A practical structure for a 30-second elevator pitch.
A clear view of how the full course expands into LinkedIn optimisation, resume positioning, networking, content, thought leadership and reputation management.

Target Audience

Who It’s For

Professionals preparing for a career move, promotion or pivot; job seekers; entrepreneurs, consultants and freelancers; graduates and early-career professionals; and managers or specialists who want stronger visibility.

Workshop Agenda

Event Agenda

7.00pm

Welcome and working outcome

7.10pm

Personal brand basics

7.25pm

Audit your current presence

7.40pm

Strengths, expertise and differentiators

8.00pm

Short reset

8.05pm

Draft your positioning statement

8.25pm

LinkedIn credibility review

8.40pm

Build a 30-second introduction

8.55pm

Action plan and next pathway

Trainer

Your Trainer

Kelyn Tan

Personal Branding & AI AdTech

Kelyn Tan is a marketing and AI adtech leader with 12+ years across Google, Meta, Snapchat and Smartly, and a mentor who helps professionals build personal brands and position their value.

Frequently Asked Questions

Who is this event for?

Professionals preparing for a career move, promotion or pivot; job seekers; entrepreneurs, consultants and freelancers; graduates and early-career professionals; and anyone who wants to communicate their value more clearly.

Do I need branding or marketing experience?

No. The session starts with professional personal-brand fundamentals and uses guided reflection rather than specialist marketing knowledge.

What should I bring?

Bring a laptop with internet access and, ideally, a LinkedIn account plus a current role, field or career goal you want to clarify.

Is this only for influencers?

No. It is designed for professionals who want to be known for their expertise and communicate their value more clearly.

Do I need to post on LinkedIn?

No. This preview focuses on profile clarity, professional positioning and introductions, not a content-posting routine.

Will I create a complete personal-brand strategy?

No. This is an introductory workshop. The full course goes deeper into positioning, LinkedIn, resume, networking, content, thought leadership and reputation management.

What will I leave with?

You will leave with a personal-brand audit lens, a first positioning draft, LinkedIn priorities and a structure for a 30-second professional introduction.

What if I can no longer attend?

Please contact Equinet as early as possible so the seat can be released or transferred in line with the event-page terms.