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E-Commerce Online Store Creation Essentials (WooCommerce) Course

Learn How to Create an Online Shop in Two Days

This course has been combined with the WSQ WordPress Website Creation Course

Course Description

According to Temasek Holdings and Google, the size of Singapore’s eCommerce market is predicted to grow by more than five times to be worth S$7.5 billion within 10 years – more than the valuation of the casino industry here valued at US$4 billion.

More and more retailers are adopting an omni-channel approach, with e-commerce tripling from 2.1 percent to making up 6.7 percent of all retail in Singapore. This growing trend is also apparent in five other South-east Asian countries – Indonesia, Vietnam, Philippines, Thailand, and Malaysia, also forecasted to have e-commerce markets worth more than US$5 billion by 2025. Having an online presence is no longer an option if businesses want to thrive on the growing trend of e-commerce.

Target Audience

Retail store owners, Startup Founders, Marketing Executives, Brick and mortar shop owners who wish to provide online shop option

Course Highlights

In this 2-day E-commerce Website Creation Course, participants will learn:

  • How to start an online store from scratch (Step-by-step)
  • How to create individual product pages, product category listings, and other essential pages of an eCommerce store (e.g. Shopping cart, checkout page, FAQ, support page, etc.)
  • How to create different types of product and which type to use of different industries
  • How to make use of the coupon system to generate more orders
  • What are the mandatory costs as well as hidden costs of running an eCommerce shop
  • Typical online shopping behaviour and how to optimise your store to increase online orders
  • How to set up payment gateways and common checkout options such as Credit Card, PayPal, and eNets to receive payment online
  • How to set up customer account creation to enable repeat purchases in future
  • How to calculate local and international shipping rates and set up shipping modules
  • How to connect your online store to popular social media platforms such as Facebook, Instagram, and Carousel
  • How to backup, update, and maintain your eCommerce store

Course Objectives

In this 2-day intensive yet hands-on and interactive eCommerce Website Creation course, participants will learn all the essential aspects of creating a fully functional eCommerce website (i.e. ready to process online payments, showcase product catalogues, enable promo codes/discount coupons, and create up-sells/cross-sells, among many others).

At the end of the 2 days course, participants should be able to:

  • Create an online store using WordPress integrated with the WooCommerce plugin
  • Create individual product pages, product category listings, and essential eCommerce pages
  • Create products based on industry needs
  • Create promotion options/ coupon codes
  • Calculate international shipping rates and set up shipping modules
  • Set up customer account creation
  • Set up online payment gateway
  • Manage customer’s order / account
  • Make improvements to the website user experience to increase conversions
  • Back up, update, and maintain a fully functional online store

Course Outline

Download the full course brochure here.

1. Introduction to Ecommerce

Instructor-led | Mode of delivery: Presentation, Demonstration and Modelling (Hands-on)

  • Types of eCommerce Systems
  • Woocommerce Vs Shopify, Magento, Opencart, Prestashop
  • Workflow and features of Woocommerce
2. Essentials of Commerce Website Creation

Instructor-led | Mode of delivery: Presentation, Demonstration and Modelling (Hands-on)

  • Domain Registration
  • Hosting Registration
3. Set-Up and Installation of WordPress and WooCommerce

Instructor-led | Mode of delivery: Presentation, Demonstration and Modelling (Hands-on)

  • 3 steps wordpress installation
  • Logging into WordPress
  • Installing WooCommerce
  • Setting up Your WooCommerce online shop
4. WooCommerce Set-Up

Instructor-led | Mode of delivery: Presentation, Demonstration and Modelling (Hands-on)

  • Shipping methods
  • Payment methods
  • Product attributes
  • Product categories
  • Product set-up
5. WooCommerce Workflow and Process

Instructor-led | Mode of Delivery: Presentation, Demonstration and Modelling (Hands-on)

  • Customer account Management
  • Order Processing
  • Refunds
6. WooCommerce Promotions and Coupons

Instructor-led | Mode of Delivery: Presentation, Demonstration and Modelling (Hands-on)

  • Types of Promotions (e.g. Free shipping, category discounts..etc)
  • Types of Coupons
7. WooCommerce Plugins and Extensions

Instructor-led | Mode of Delivery: Presentation, Practical

  • Extension to shipping method
  • Extension to payment method
  • Extension to Membership features
8. WooCommerce Themes

Instructor-led | Mode of Delivery: Presentation, Demonstration and Modelling (Hands-on)

  • Modern Woocommerce Designs
  • Choosing a reliable Woocommerce Theme
  • Installing a theme
  • Installing a child theme
9. Exploration and Guidance

Instructor-led | Mode of Delivery: Drill and Practice

  • Touching up aesthetics of eCommerce website with trainer’s guidance
  • Exploring features and functions of the WooCommerce interface with trainer’s guidance

Certification

A Certification of Completion will be issued upon achieving at least 75% attendance for the course.

Pre-requisites

Basic computer knowledge, fundamental knowledge of WordPress or have completed our 2-day our WordPress Website Creation Course prior to this course.

Face-to-face classroom learning mode: Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.

Online-classroom learning mode: Personal computer, stable internet connection of at least 10mbps, webcam, microphone, video conferencing platform, and other logistical requirements outlined in the Online-based Classroom Learner Guide.

Trainer

Wordpress Trainer at Equinet Academy Chan Teck Seng
Chan Teck Seng

Teck Seng is the founder of Lemonade, a Singaporean creative design agency specialising in web design and development.

Marketing executives, Managers, Administrative Staff, Solopreneurs, Graphic Designers, Content Developers, Web Developers, and Individuals who want to learn how to create, customise, and maintain a WordPress website.

View Full Profile >

Corporate Clients

Be assured of the highest quality of training in the classroom.

Students’ Work

Below are some examples of WordPress websites created by our trainees and websites that you will be able to create by the end of the course.

Post-Training Support

On top of having access to your trainer’s contact, you will also enjoy the following post-training benefits:

Complimentary Refresher

1 free refresher seat (re-sit the course online) within 1 year after the course.

Clinic Sessions

Complimentary 3-hour group clinic sessions with a subject matter expert to support you when you implement what you’ve learnt.

Alumni Support Group

Be part of a support group where you can post questions, discuss, and get feedback from the community.

Lifetime Course Membership Access

Gain lifetime access to constantly updated course resources via the learning portal.

Course Schedules

Unfamiliar with how online classes are run? Check out the online classroom learner’s guide.
Signing up for in-person classroom learning? Read the additional safety measures.

Choose from online classroom and in-person (face-to-face) classroom learning.

Synchronous E-Learning Course Dates

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In-Person Course Dates

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Course Fees & Fundings

Course Fee:
S$758 nett

E-Commerce Online Store Creation Essentials (WooCommerce)

Learn How to Create an Online Shop in Two Days

This course has been combined with the WSQ WordPress Website Creation Course