2-DAY HANDS-ON DIGITAL MARKETING STRATEGY COURSE

A digital marketing strategy is a blueprint or masterplan to achieve your marketing objectives which involves determining digital marketing key performance indicators, selecting appropriate digital marketing channels, evaluating both traditional and digital marketing performance to improve return on investment, and more.

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What is Digital Marketing and Digital Marketing Strategy

You need a digital marketing strategy if:

• You find yourself unclear over which digital marketing channels you should focus your marketing efforts and budgets on
• You are hiring a digital marketing agency, managing an in-house digital team or just a one-man show and require proper processes in place to achieve your objectives
• You are unsure how to evaluate performance and allocate the right budgets to the better performing marketing channels
• Your customers are spending most of their time on digital devices and your competitors have a strong digital presence
• Sales and profits have dropped and you need more cost-effective methods to boost your business

This course provides comprehensive frameworks, proven strategies, and action plans to address the above issues and more.

This course provides you with bite-sized, yet comprehensive and actionable digital marketing strategies and tactics that you can implement right after the course. Unlike other Diploma and certification courses, which are packed with assignments and require long-term time commitment, you can get a taste of what digital marketing is all about in two days. From this course, you can then branch out to specialist courses such as Search Engine Optimisation, Digital Advertising, Social Media Marketing, Digital Analytics, and other specialist digital marketing courses.

At Equinet Academy, we are committed delivering quality training:

• We provide you with life-time access to up-to-date course materials (learner’s guide, slides, templates, and other training resources) which you can still access after the training via the learning portal.
• You will not sit through hours and hours of dry and tormenting lecture. Instead, you will experience fun and engaging sessions as we apply instructional design learning methodologies such as group discussions, group project work, case studies, interactive quizzes, and hands-on implementation of the concepts learnt.
• You will be guided by an experienced professional in the field of digital marketing, who will be able to provide you with actionable advice and costly mistakes to avoid, thus shortening your learning curve.
• You will be provided with additional support after attending the course.

No doubt there are tons of free information online – free tutorials, guides, and online courses that you can gain useful knowledge from. However, the intangible benefits of attending face to face training include real time consultation with an industry expert, peer to peer learning and interaction, and hands-on practical learning sessions. This will enable you to take away actionable strategies you can implement right after the training.

Yes. You may consult the trainer during class and after class. Signing up for this course gains you access to post-training support.

Course materials, a Windows laptop, and WIFI connection will be provided. You may wish to bring a notebook to take notes and a jacket as the room may be cold.

Simply click here to sign up for this course via the online course registration form.

Once we have received your registration details and payment, we will send you instructions on how to apply/claim funding (if eligible) via email.

Upon completion of payment and funding applications, your seat will be confirmed and we will see you in class!