John is the co-founder and Managing Director of Secret Hideout, a creative marketing agency based in Singapore. He has worked with clients such as SBS Transit, SITEC, MRM McCann, and CISCO Security.
Through his career, John has also consulted and formulated the digital strategy for various startups/SMEs (small-medium businesses) such as FastFast, OFFEO, UClick2Buy, Codigo and many others. During this period, he led one startup to achieve over 450% increase in traffic and user base growth within a span of 6 months.
Before Secret Hideout, John was the regional Head of Digital in Gifts Less Ordinary, a luxury gifting business. He successfully increased the luxury gifting business’s revenue by 15X through managing, executing, and optimizing digital campaigns across a suite of advertising platforms, particularly on Facebook. Notably, he maintained a profitable cost per customer acquisition as he scaled Gifts Less Ordinary’s digital advertising spend on the Facebook platform to over 6 figures annually in multiple geographical locations across Asia Pacific and the Middle East.
John is passionate about all things digital and his track record of successful brand partnerships show his full commitment to helping both his clients and trainees achieve digital success in their online advertising campaigns.
Articles Authored by John:
Courses John Facilitates:
Facebook Advertising Core Competencies