John is the co-founder and Managing Director of Secret Hideout, a creative marketing agency based in Singapore. He has worked with clients such as SBS Transit, SITEC, MRM McCann, and CISCO Security.
Through his career, John has also consulted and formulated the digital strategy for various startups/SMEs (small-medium businesses) such as FastFast, OFFEO, UClick2Buy, Codigo and many others. During this period, he led one startup to achieve over 450% increase in traffic and user base growth within a span of 6 months.
Before Secret Hideout, John was the regional Head of Digital in Gifts Less Ordinary, a luxury gifting business. He successfully increased the luxury gifting business’s revenue by 15X through managing, executing, and optimizing digital campaigns across a suite of advertising platforms, particularly on Facebook. Notably, he maintained a profitable cost per customer acquisition as he scaled Gifts Less Ordinary’s digital advertising spend on the Facebook platform to over 6 figures annually in multiple geographical locations across Asia Pacific and the Middle East.
John is passionate about all things digital and his track record of successful brand partnerships show his full commitment to helping both his clients and trainees achieve digital success in their online advertising campaigns.
“It was extremely informative, and the examples illustrated were relevant. Thank you for your warm and welcoming nature, which invited us all to ask more questions. Your in-depth explanation to my questions greatly enriched my understanding in audience targeting and equipped me with the skills to set up the Facebook advertising campaign.”
– Norrizan Ishak
“John has the passion and patience for teaching, and I observed he personally and tirelessly go to every student to give individual attention and elaborate in in-depth basis. The love and passion for the subject, in this case FB Advertising, clearly shows through and thus can instil a high level of expertise and enthusiasm to us students. Thank you, John!”
– Serene Loh
“Thanks for the course! Training content is useful for client-side marketers to have a better appreciation of the capabilities of Facebook, especially on media buying, which we otherwise would not have much knowledge on.”
– Nicole Loy
“Instructors are insightful and have very good knowledge for individual expertise. Having managed the company’s Facebook page for a year or so, I was not able to optimise all the tools even with ample online readings and resources. The course allowed me to gain a much deeper and informative knowledge that would benefit me and the effectiveness of my future Facebook Ads. Thanks, John!”
– Callista Huang
“The sharing of knowledge is clear, and the trainer is always on alert to pick up any queries and address them. The trainer John has been noticeably clear. Frequent recap to ensure the class is on the same page. Would encourage my colleague to attend this class.”
– Yan Fei
“John was extremely helpful and patient with his guidance and suggestions. He was able to adapt his advice and expertise to different industries and learners’ needs.”
– Sharon Chan
“This is the best Facebook course I have attended. John is so patient and experienced. He has been an asset to this Facebook community and training. I am glad that John is willing to teach.”
– Linda Chow
Articles Authored by John:
Courses John Facilitates:
Facebook Advertising Core Competencies