Jackie is a digital enthusiast with over a decade of digital marketing experience in both business-to-business (B2B) and business-to-consumer (B2C) companies. Over the years, she has led digital marketing strategies in various Fortune 500 companies such as Amazon and 3M, and tech companies including Trend Micro Security, and Meltwater Monitoring.
Jackie is fully committed to driving sales for companies she believes in. Over her career, she ran thousands of digital campaigns across a multitude of domains including paid search, organic and paid social, social selling, content syndication, E-commerce, and marketing automation. These digital marketing campaigns spanned Asia Pacific, Japan and China. As the digital marketing lead in Amazon Web Services training and certifications, she increased overall ROI through lowering cost-per-lead by 71%. In her recent international role, Jackie extended her scope beyond APAC when she conducted digital campaigns in EMEA. During her time at Meltwater, she drove +25% YOY in sales accepted leads, earning her the top demand-generation award in 2017. When E-commerce was in its infancy, she spearheaded the digital marketing team at 3M and set-up their E-commerce store which enabled over 170 products to be purchased online. In the same year, the E-commerce store delivered over 300% incremental revenue.
Jackie is a firm believer of knowledge sharing. She is passionate about empowering new age marketers to drive maximum outcomes through digital marketing. As part of her interest, Jackie speaks at webinars and trains people in digital marketing. She also holds a certification in WSQ Advanced Certificate in Training and Assessment (ACTA) from Institute of Adult Learning.
“Jackie’s a really professional trainer, she was able to translate complex marketing terms into simpler terms for us to understand the concept without any confusion. I have thoroughly enjoyed the 2-day class and am able to link everything that I have learnt from the previous modules up now to have a clear big picture of digital marketing as a whole. Great job Jackie, thank you so much for the insights and sharing the knowledge :)”
– Wylie Eo
“Jackie brings with her a lot of experience in the digital marketing space. She demonstrates it through the presentation and examples – it’s current and relevant. Her class is engaging, and she is always looking after the class in terms of understanding the different concepts and frameworks.”
– Magdelene Chua
“It was very informative and prepared me well before I step into digital marketing as I am looking for a career set in this direction by applying my previous knowledge and experiences from work and school. Jackie was very good and easy to understand, showing clear explanation and wisdom on the topics covered.”
– Tan Jackhng
“Jackie was demonstrated strength in her expertise and knowledge, her experience sharing was also most helpful. Most of all, she was very patient to those who needed more elaborations. Many thanks to her.”
– Sandra Tan
Courses Jackie Facilitates:
Digital Marketing Strategy