Gerald has over 16 years experience in marketing and communications. He has worked in start-ups, SMEs and Fortune 500 companies like BlackBerry, Discovery Channel and General Electric (GE).
Throughout his career, he has taken on regional and global roles. He is responsible for marketing, digital strategy and leadership in building and scaling digital and marketing capabilities across emerging markets. This includes relocating to Shanghai in 2015.
Gerald has spoken on various panels and conferences in the region on digital marketing, content, social media, business transformation amongst others. He was also appointed Jury President for Digital Strategy at the AMES awards in 2016.
Gerald recently started an independent consulting firm and lectures part-time.
As a consultant, Gerald specialises in digital marketing transformation, communications, branding, content, social media, search, advertising and campaign programming. His clients include startups and SME businesses in the fitness and F&B industry as he continues to grow his network.
In his previous corporate roles as SVP – Strategic Marketing (SEA), Director – Marketing & Communications (SEA), Head of Digital Marketing (APAC) as well as Global Digital Leader & China, Gerald has always been the first person onboard regional and global teams to build teams and capabilities for the company.
This includes building up a digital marketing and communications team for General Electric, China through channels like Wechat, Weibo and Youku. He also launched the GE Start-Up Day in Beijing which showcased GE’s innovation that included VR and 3D Printing technologies.
Gerald pioneered digital, social media and content strategy for BlackBerry and integrated the function with customer service and product teams. He also launched search, digital advertising, websites, and integrated the operations with retail and channel marketing teams. At Discovery Channel, he partnered with Facebook to launch shows in the regions as well as successfully organised two festivals in Manila with 80-100K attendees each with digital ticketing, Facebook LIVE, content and social media.
These have lead to the team winning awards and industry recognition like the SABRE Awards, Spikes Asia etc.
Gerald is also an avid runner and takes part in marathons internationally and volunteers to help migrant workers in Singapore.
Courses Gerald Facilitates:
Digital Advertising Strategy and Implementation