Cleaner tracking. Faster tag deployment.
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Hear From The Trainer
Most marketers know website tracking matters but struggle with technical setup. Dhawal Shah explains how Google Tag Manager simplifies tracking. Learn to set up GTM, install third-party tags, track key events, use version control and preview mode, and integrate Google Analytics for better insights.
Not ready to register yet? Download the course brochure for the full module outline, learning objectives, and course fees. Download brochure
Tools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
Google Tag Manager
Google Analytics 4 integrationGTM Account Control
Create and organise a working GTM container.
Website Tag Installation
Add tracking to a website correctly.
Trigger Configuration
Define when tags should fire.
Event Measurement
Track clicks, forms, and key user actions.
Tag Testing
Verify tracking before publishing changes.
Version Management
Control updates with cleaner deployment workflows.
Course Outcomes
Learning Outcomes
By the end of the course, you will be able to:
- Connect and verify Google Tag Manager account setup and compatibility with a website and Google Analytics
- Create a Google Tag Manager account
- Install Google Tag Manager on a WordPress website
- Utilise Google Tag Assistant to evaluate a Google Tag Manager setup
- Associate Google Analytics to a Google Tag Manager account
- Set up Google Analytics event tracking
- Manage Google Tag Manager versioning
- Utilise the Google Tag Manager Preview mode
- Deploy Facebook Pixel using Google Tag Manager
- Assign Google Tag Manager container permissions
Course Outline
What You’ll Learn
Want a portfolio & career placement?
Pair this course with an Equinet Career Programme
This course builds your capability and certifies you. It does not include a project-based capstone, client placement, or career coaching. Our Career Programmes are built for that: three months on a real project brief, your own product idea or a host organisation, with dedicated career support and mentorship throughout.
Many graduates take both: the course for the certification and capability, a Career Programme for the portfolio case study and placement. Speak to a course consultant about the combined pathway.
Trainers
Meet Your Educators
Dhawal Shah
Ben Huang
Target Audience
Who Should Attend
This course is designed for professionals who want to expand their skills.
It is suitable for:
- Marketing Managers
- Website Administrators
- Web Developers
- Digital Marketers
- Agency Professionals
- Business Owners managing website tracking
Certification Pathway
Get Certified
To attain the Certified Digital Marketing Analyst 2.0 certification, learners are required to complete the following modules:
A SkillsFuture WSQ Statement of Attainment (SOA) – System Integration under Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Google Tag Manager course assessment and achieved at least 75% attendance.
Course Code: TGS-2022014957
Course Support Period: 05 Aug 2022 – 04 Aug 2028
Course Fee and Funding
Fund Your Brain Gain
This is a SkillsFuture-funded WSQ course. The full course fee is S$999.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, UTAP, and SFEC can stack on top of your nett fee.
1. SSG SUBSIDY TIERS
Pick the row that describes you. Subsidies are applied at registration; no separate application is needed.
| Who you are | Subsidy | Nett fee |
|---|---|---|
| Singapore Citizen aged 40 and above, self-sponsored or employer-sponsored (Non-SME)MCES (MID-CAREER ENHANCED SUBSIDY) | Baseline 50% + MCES 20% = 70% total | S$299.70save S$699.30 |
| Singapore Citizen, PR, or LTVP+ Holder sponsored by an SME employerETSS (ENHANCED TRAINING SUPPORT FOR SMES) | Baseline 50% + MCES 20% = 70% total | S$299.70save S$699.30 |
| Singapore Citizen, PR, or LTVP+ Holder aged 21 and above, self-sponsored or employer-sponsoredBASELINE FUNDING | Baseline 50% | S$499.50save S$499.50 |
| Foreigner / not eligible for SSG funding | Subsidies not applicable | S$999.00full |
Eligibility for ETSS depends on your employer’s SME status (ACRA-registered with annual sales of S$100M or less, or 200 employees or fewer). MCES applies to Singapore Citizens aged 40 and above. You receive whichever subsidy is most favourable, not both.
2. ADDITIONAL OFFSETS (STACK ON TOP)
These are applied to your nett fee after subsidies. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500.
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
UTAP
NTUC UNION MEMBERS
Get 50% off your out-of-pocket fee, capped at S$250 per year (S$500 for members aged 40 and above). This course is UTAP claimable – apply via the U Portal after course completion.
SFEC
ELIGIBLE SME EMPLOYERS
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
Example assumes you have at least S$299.70 SkillsFuture Credit opening credit balance. Actual nett fee depends on your specific eligibility.
After the Course
Post-training Support
Your learning does not stop when the course ends. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Post-training mentoring clinic sessions are included in your course fee.
Paid 1:1 mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own work.
For Organisations
Training a Team?
Course Schedule
Mark Your Calendar!
Duration: 2 Days (16 Hours)
| Course Dates | Trainer |
|---|---|
|
15, 16 Dec 2026 - 9.00am - 6.00pm Tue, Wed · In-Person
|
Learners Review
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
No. The course is designed to help learners manage common marketing tags through Google Tag Manager without needing to write code from scratch.
Access to a website may be useful for practice, but learners can still follow the guided demonstrations and activities provided during class.
Yes. The course can help you understand how GTM works, check how tags are organised, and have more informed discussions with your developer, agency, or internal team.
Yes. Learners will use tools such as preview mode and Google Tag Assistant to test and verify tag behaviour before publishing changes.
Yes. It helps marketing teams understand tag deployment workflows, review tracking requirements more clearly, and coordinate better with agencies or technical teams.
