Turn a real commerce brief into portfolio evidence employers, brands and clients can review.
Apply NowTools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
Shopee
TikTok Shop
Google Analytics
Looker Studio
Canva
ChatGPT
Gemini
ClaudeEcommerce Project Planning
Turn a commercial brief into a feasible project charter, work plan and evidence framework.
Customer, Channel and Commercial Strategy
Define target segments, platform roles, customer journeys, KPIs and priorities based on evidence.
Storefront and Merchandising Optimisation
Improve product discovery, listings, assortment, promotions, trust signals and conversion paths.
Marketplace and Direct-to-Consumer Planning
Align marketplace, Shopify and omnichannel decisions with the organisation’s objectives and capabilities.
Operations and Fulfilment Alignment
Connect campaign and storefront plans with inventory, payment, delivery, service and operating constraints.
Performance and Profitability Analysis
Use commercial and behavioural evidence to identify optimisation priorities and make defensible recommendations.
Stakeholder and Portfolio Communication
Present decisions clearly and document work as credible, employer-reviewable evidence.
Course Outcomes
Learning Outcomes
By the end of the course, you will be able to:
- Interpret an industry ecommerce brief and define a feasible project scope, stakeholder plan, success criteria and delivery roadmap
- Evaluate the organisation’s customer journey, channel mix, storefront, operations and available performance evidence to identify priorities
- Formulate an ecommerce launch or growth plan with defined target segments, platform roles, commercial objectives and relevant KPIs
- Develop storefront, listing, merchandising, campaign and operational recommendations appropriate to the approved project scope
- Design a measurement and optimisation framework connecting traffic, conversion, revenue, margin and retention evidence to decision rules
- Evaluate project evidence, stakeholder feedback and practical constraints to refine recommendations and next-step priorities
- Produce and present a portfolio-ready ecommerce case study demonstrating professional judgement, commercial reasoning and reflective learning
Course Outline
What You’ll Learn
The live workshops are held once every two weeks. Each session advances a defined milestone, while the time between sessions is used for attachment work, evidence gathering, stakeholder consultation and revision.
Want a portfolio & career placement?
Pair this course with an Equinet Career Programme
This course builds your capability and certifies you. It does not include a project-based capstone, client placement, or career coaching. Our Career Programmes are built for that: three months on a real project brief, your own product idea or a host organisation, with dedicated career support and mentorship throughout.
Many graduates take both: the course for the certification and capability, a Career Programme for the portfolio case study and placement. Speak to a course consultant about the combined pathway.
Trainers
Meet Your Capstone Trainer
Clarissa Chen is a senior ecommerce and commercial leader with more than 18 years of industry experience across FMCG, beauty, consumer healthcare and home appliances. Her career includes leadership roles at SharkNinja, Lazada, Johnson & Johnson and 3M.
Her experience spans end-to-end ecommerce strategy, channel mix, commercial planning, pricing, promotions, marketplace operations, campaign execution and profitability management across Shopee, Lazada, TikTok Shop, Amazon and Shopify direct-to-consumer environments. As an ACLP-certified trainer, Clarissa brings practical frameworks for marketplace and omnichannel growth into the capstone.
During the capstone, Clarissa will review project milestones, challenge commercial assumptions and help learners strengthen the storefront, operations, performance and stakeholder logic of their portfolio work.
Target Audience
Who Should Attend
This course is designed for professionals who want to expand their skills.
It is suitable for:
- Learners completing the Ecommerce Career Programme
- Graduates of an approved ecommerce diploma or certification pathway who meet the capstone entry requirements
- Career switchers preparing for brand, retail, marketplace or agency ecommerce roles
- Fresh graduates who need credible evidence of storefront, campaign and commercial project work
- Ecommerce executives, marketplace specialists and digital merchandisers seeking to consolidate live work into a structured portfolio
- Ecommerce managers and senior executives who want stronger planning and performance discipline
- Agency account managers, marketplace enablers and client-service professionals who need to make and communicate stronger ecommerce recommendations
- Independent sellers, founders and business owners applying structured ecommerce methods to a real growth challenge
- Freelancers who want to demonstrate a repeatable approach to Shopify, marketplace or ecommerce campaign work
Career Programme Pathway
From Training to Verified Proof
The Ecommerce Capstone forms the applied portfolio component of the Ecommerce Career Programme. It runs alongside a three-month industry attachment so that prerequisite training, live work, portfolio development and career preparation remain connected.
- Screening and pathway alignment. Confirm professional readiness, target role or business objective, and the appropriate prerequisite training route.
- Diploma or certification capability development. Establish the required ecommerce knowledge and practical skills through the approved learning pathway.
- Industry attachment and Ecommerce Capstone – You Are Here. Apply the skills through an internship, freelance project or approved workplace brief and convert the work into assessed portfolio evidence.
- Portfolio validation and placement coordination. Complete portfolio review and progress into supported employment, agency, brand or independent-practice pathways.
Explore the full Ecommerce Career Programme pathway.
An Equinet Academy Certificate of Completion will be awarded to candidates who demonstrate competency in the Ecommerce Capstone – Ecommerce Launch and Growth Plan Development course assessment and achieve at least 75% attendance.
Course Fee
Course Fee at a Glance
The full course fee is S$999.00 before GST. Equinet Academy absorbs the GST, so the nett payable fee remains S$999.00.
| Module | Investment |
|---|---|
| Course fee before GST | S$999.00 |
| GST | Absorbed by Equinet Academy |
| Nett fee payable | S$999.00 |
After the Course
Post-training Support
Your learning does not stop when the course ends. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Post-training mentoring clinic sessions are included in your course fee.
1:1 paid mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own work.
For Organisations
Training a Team?
Course Schedule
Mark Your Calendar!
Duration: 12 Weeks (16 Hours)
Each intake includes six live online workshops held once every two weeks from 7.00pm to 9.00pm. Workshops take place in Weeks 1, 3, 5, 7, 9 and 11, followed by the integrated project presentation and oral questioning assessment in Week 12.
There are currently no intakes available. Please contact us to enquire on the next intake dates.
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
No. This is an applied capstone for learners who have already met the required ecommerce knowledge and skills through an approved diploma, certification or equivalent pathway. It focuses on applying that capability to a real industry brief and building assessed portfolio evidence.
Admission depends on whether the prior programme covers the required knowledge and practical skills. Equinet Academy will review your background, relevant work and industry attachment before confirming entry.
Yes. You must have a confirmed and approved three-month industry attachment before the capstone begins. It may be completed through an internship, freelance project or approved workplace brief and must provide a genuine ecommerce challenge suitable for assessment.
Not necessarily. The attachment partner must provide a real business brief and enough access for the approved project. Depending on the scope, you may work on an existing store, a new store or channel, a marketplace account, or an implementation-ready improvement plan.
The platform track depends on the approved attachment and may include Shopify, Shopee, Lazada, TikTok Shop, Amazon or another relevant channel. The capstone focuses on making defensible platform and commercial decisions rather than covering every platform superficially.
Where the host provides access and permission, you may build or improve storefront pages, product listings, merchandising, promotions, advertising or reporting. Where live access is restricted, you may produce implementation-ready mock-ups, plans, workflows and recommendations supported by real business evidence.
You will produce an ecommerce project plan, evidence-backed audit, customer and channel strategy, storefront or campaign deliverables, measurement and optimisation framework, portfolio-ready case study and final presentation. The exact evidence will reflect the approved platform and attachment scope.
Yes. It is delivered entirely online through six live trainer-led sessions, 2 hours of self-paced e-learning and a live online final assessment.
The fortnightly structure gives you time to apply each session’s guidance to the attachment project, gather evidence, consult stakeholders and revise your work before the next milestone review.
There are two approved assessment methods: an Individual Project Presentation and an Oral Questioning Assessment. They are conducted within the same 2-hour live online assessment sitting. Your project plan and portfolio case study are submitted as supporting evidence; there is no separate second assessment session
Only information permitted by the host organisation may be included. Confidential data must be removed, anonymised or presented in an approved aggregated form. Verified results should be clearly distinguished from forecasts or recommended improvements.
No. The Ecommerce Career Programme provides structured portfolio review and placement coordination, but employment is not guaranteed. Outcomes depend on portfolio quality, demonstrated performance, role alignment, employer requirements and market conditions.
Real projects can change. Inform the instructor promptly so the brief, milestones and assessment evidence can be reviewed. Any revised scope must still provide sufficient evidence for the learning outcomes and remain approved by the relevant organisation.