Turn marketing data into decisions.
View Dates & ApplyTools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
Google Looker Studio
Google Analytics (GA4)
Google Ads
Google Sheets
Google Search Console
SupermetricsMetric Selection
Determine the metrics that matter with a structured questioning framework.
Data Consolidation
Connect and blend sources across the marketing stack into one view.
Data Visualisation
Design chart types that present marketing insights clearly.
Marketing Analysis
Extract meaningful patterns and insights that improve decisions.
Interactive Dashboarding
Build filters, controls, blends, and calculated fields that answer questions on demand.
Stakeholder Reporting
Communicate performance insights and recommendations with confidence.
Course Outcomes
Learning Outcomes
By the end of the course, you will be able to:
- Determine the right marketing performance metrics to track by applying a structured questioning framework aligned to campaign and channel objectives.
- Navigate the Looker Studio interface and explain its key features, functions, and core concepts.
- Connect and integrate data sources across the Google ecosystem and third-party connectors into a consolidated marketing view.
- Design data visualisations using appropriate chart types that present marketing insights clearly.
- Generate analytical insights and build interactive, shareable dashboards that evaluate performance and communicate recommendations to stakeholders.
Course Outline
What You’ll Learn
Want a portfolio & career placement?
Pair this course with an Equinet Career Programme
This course builds your capability and certifies you. It does not include a project-based capstone, client placement, or career coaching. Our Career Programmes are built for that: three months on a real project brief, your own product idea or a host organisation, with dedicated career support and mentorship throughout.
Many graduates take both: the course for the certification and capability, a Career Programme for the portfolio case study and placement. Speak to a course consultant about the combined pathway.
Trainers
Meet Your Educators
Ben Huang
Target Audience
Who Should Attend
This course is for marketing professionals who want to stop assembling reports and start answering performance questions.
It is suitable for:
- Digital Marketing Managers and Executives
- Marketing Executives and Campaign Specialists
- Performance Marketing Analysts
- Social Media Managers
- Business Owners monitoring campaign outcomes
Certification
Get Certified
A Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the Digital Marketing Dashboard Analytics (Google Looker Studio) course assessment and achieved at least 75% attendance.
Course Code: TGS-2026066465
Course Support Period: 25 Sep 2026 – 24 Sep 2028
Course Fee and Funding
Fund Your Brain Gain
This is a SkillsFuture-funded course. The full course fee is S$999.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, and SFEC can stack on top of your nett fee.
1. SSG SUBSIDY TIERS
Pick the row that describes you. Subsidies are applied at registration;Â no separate application is needed.
| Who you are | Subsidy | Nett fee |
|---|---|---|
| Singapore Citizen aged 40 and above, self-sponsored or employer-sponsored (Non-SME)MCES (MID-CAREER ENHANCED SUBSIDY) | Baseline 50% + MCES 20% = 70% total | S$299.70save S$699.30 |
| Singapore Citizen, PR, or LTVP+ Holder sponsored by an SME employerETSS (ENHANCED TRAINING SUPPORT FOR SMES) | Baseline 50% + ETSS 20% = 70% total | S$299.70save S$699.30 |
| Singapore Citizen, PR, or LTVP+ Holder aged 21 and above, self-sponsored or employer-sponsoredBASELINE FUNDING | Baseline 50% | S$499.50save S$499.50 |
| Foreigner / not eligible for SSG funding | Subsidies not applicable | S$999.00full fee |
Eligibility for ETSS depends on your employer’s SME status (ACRA-registered with annual sales of S$100M or less, or 200 employees or fewer). MCES applies to Singapore Citizens aged 40 and above. You receive whichever subsidy is most favourable, not both.
2. ADDITIONAL OFFSETS (STACK ON TOP)
These are applied to your nett fee after subsidies. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500.
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
SFEC
ELIGIBLE SME EMPLOYERS
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
Example assumes you have at least S$299.70 SkillsFuture Credit opening credit balance. Actual nett fee depends on your specific eligibility.
After the Course
Post-training Support
Your learning does not stop when the course ends. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Post-training mentoring clinic sessions are included in your course fee.
1:1 paid mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own work.
For Organisations
Training a Team?
Course Schedule
Mark Your Calendar!
Duration: 2 Days (16 Hours)
| Course Dates | Trainer |
|---|---|
|
12, 13 Nov 2026 - 9:00am - 6:00pm Thu, Fri · In-Person
|
|
|
11, 12 Feb 2027 - 9:00am - 6:00pm Thu, Fri · In-Person
|
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
Yes. Google Looker Studio is free to use with a Google account, and the core connectors to Google Analytics, Google Ads, Sheets, and Search Console are free. Some third-party connectors covered in the course offer free trials with paid plans.
No. Provided datasets are available for every exercise and for the project. If you do have access to your own GA4 or Google Ads accounts, you can build on live data and leave with a dashboard you can use immediately.
A marketing course that builds analytics capability. Every framework, dataset, and exercise is about marketing performance: campaigns, channels, media spend, and the decisions they drive.
The GA4 course goes deep on one platform’s measurement. This course consolidates GA4 alongside every other marketing source into dashboards, and focuses on visualisation, analysis, and stakeholder reporting across the whole stack.
Yes. Google renamed Data Studio to Looker Studio in 2022. If you used Data Studio before, the skills transfer directly, and the course covers everything that has been added since.
Yes. The project is a working interactive dashboard, planned, connected, built, and presented across the two days, on your own data or a provided business.
