2-Hour Digital Marketing Career Planning Engagement Session

Event Overview:

This 2-hour interactive session is designed to provide aspiring digital marketers with a comprehensive understanding of the industry, its roles, and specialisations.

You’ll engage in hands-on exercises and gain practical insights into how to plan a successful digital marketing career.

Whether you are considering a digital marketing generalist or specialist role, this session will guide you in making informed decisions while helping you build a standout portfolio and CV.

Session Outline:

1. Introduction and Icebreaker:

• Welcome and overview of the session.
• Ice-breaking activity: Participants introduce themselves, their career goals, and aspirations.

2. Digital Marketing Fundamentals:

• Overview of digital marketing channels and platforms (e.g., SEO, Social Media, Email Marketing).
• Case studies of successful digital marketing campaigns.
• Hands-on exploration of digital marketing tools.

3. Choosing a Specialisation:

• Comparison of generalist and specialist roles within the industry.
• Overview of different career pathways in digital marketing (e.g., SEO Specialist, Content Marketer, Digital Advertising Manager).
• Pros and cons of various roles and industry pathways (in-house vs. agency).

4. Building Your Digital Marketing Portfolio:

• Practical tips for building a standout portfolio and CV tailored to digital marketing roles.
• Steps to create a digital marketing capstone project.
• How to highlight key skills, certifications, and achievements in your CV.

5. Career Consultation and Wrap-Up:

• Q&A session with digital marketing trainers and career consultants.
• Personalised career guidance and next steps for building your digital marketing career.
• Summary and key takeaways from the session.

Session Dates:

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